Website creation for hotels and accommodations — Recover your direct bookings

the hotel website creation is the highest-ROI digital investment for an accommodation provider in 2026 — 390 hoteliers search for a service provider every month in France (Ubersuggest 2025 data), and the average Google Ads CPC for this query is €24 per click, which means advertisers pay a premium for this traffic. Iliade Digital designs hotel websites with integrated direct booking engine (Lodgify, Smoobu, Cloudbeds, Mews), multilingual in 4–5 languages (FR/EN/DE/IT minimum), channel manager synchronized with Booking/Airbnb/Abritel — to reduce your dependency on platforms and recover 30 to 50% of your bookings directly within 18 months (saving on Booking commission of 15–18%).

You manage a hotel, a gîte, B&B rooms, a campsite or an unconventional accommodation in the Var or in PACA? Your main challenge in 2026 is no longer visibility — Booking, Airbnb, and Tripadvisor handle that at a cost of 15 to 25% in commissions. Your real challenge is to reclaim control of your client relationship and to increase the share of direct bookings (commission-free).

The hidden cost of platforms — a concrete calculation

For a 3★ hotel with 100 bookings/month at an average spend of €350: €5,250 in Booking.com commissions per month (15%), i.e. €63,000 per year. On a seasonal rental at €1,200/week over 30 booked weeks: Technical integrations (5–10 days) (14%). Not to mention Booking Genius, Airbnb Plus, Tripadvisor Plus — all programs that take an additional 5 to 10% in exchange for "better visibility".

A well-optimized direct booking site allows you to recover 30 to 50% of your bookings directly (commission-free) within 12–18 months. Using the hotel example above: €62,000 to €105,000 in annual savings. The site and SEO pay for themselves within a few weeks.

Our "Hospitality 360" method — recovering 30–50% direct bookings in 18 months

1. Audit of your platform dependency (free, 45 min) : analysis of your current channel mix, average ticket per channel, cumulative commissions, occupancy by season.
2. Conversion-optimized direct site : booking engine as smooth as Booking (Lodgify, Smoobu, Beds24, Cloudbeds depending on your profile), professional photo gallery, multilingual (FR/EN/DE/IT minimum), integrated reviews.
3. Calendar synchronization between your site, Booking, Airbnb, and Abritel to avoid double-booking. Real-time availability everywhere.
4. Local long-tail SEO unchallenged by platforms : dedicated pages by type (“family hotel sea view Hyères”, “4-person gîte Carqueiranne with pool”, “Saint-Aygulf beachfront vacation rental”).
5. Marketing automation : post-stay email sequences (review request + loyalty offer), pre-booking 90 days ahead of the next season, seasonal newsletter. Retaining a direct customer costs 5 to 10 times less than acquiring a new one.

Specific features for hospitality / accommodation

• Direct booking engine with a real-time calendar, seasonal pricing (high/mid/low season), minimum nights management, and Stripe or wire transfer payment depending on the cart.
• Advanced multilingual FR/EN/DE/IT/NL/RU depending on your observed clientele (not Google Translate — native translators specialized in tourism).
• Integrated Channel Manager : synchronization of Booking + Airbnb + Abritel + your own site = a single dashboard, zero risk of double-booking.
• Photo gallery “virtual tour” : high-resolution photos lazy-loaded in WebP/AVIF, atmospheric drone video, interactive room/pitch map.
• "Custom request" module for bespoke stays (weddings, seminars, private events) with client qualification and tailored pricing.
• Google + Booking + Tripadvisor reviews aggregated on the home page — maximum social proof, GDPR-compliant.

Our presence in the Var — major hotel catchment area

The Var is one of France's top departments for tourism with a strong seasonality (May–October). We support hoteliers and accommodation providers in the most tourist-heavy areas: Hyères and the Îles d'Or (Porquerolles, Port-Cros, Le Levant), Saint-Raphaël (4–5-star hotels and prestige villas), Fréjus (high density of campsites), Bormes-les-Mimosas and 17,897 residents (premium Var Côte d’Azur), Airbnb and Sanary-sur-Mer (coastal Var center). Our coverage network includes 19 towns in the Var.

Hotel & accommodation site pricing