WooCommerce online store

The WooCommerce e-commerce is the natural extension of a showcase website for businesses, creators, producers, and brands that want to sell online. WooCommerce powers over 40% of online stores worldwide (W3Techs 2024) — it is the most flexible platform, the most cost-effective in the long run, and the best ranked by Google (vs. Shopify, whose SEO remains constrained by its closed architecture).

Who is our WooCommerce e-commerce solution designed for?

• Physical stores who want to add click-and-collect or shipping capabilities
• Zone-based architecture (ceramics, jewelry, natural cosmetics, made-in-France clothing)
• Wine estates, wine merchants, fine food specialists (direct sales with excise duty management and specialized shipping)
• B2B brands with catalog and custom pricing per client
• Exclusive module for through short supply chains (baskets, digital AMAPs, farm sales)

Our e-commerce method in 6 steps

1. Business & strategy audit (2h) : positioning, target average basket, margins, logistics (who prepares, who ships), seasonality.
2. Catalog architecture (5 days) : product taxonomies (categories, brands, attributes), filters, purchase journey, optimized product page template for conversion.
3. E-commerce design + UX (7 days) : product visuals, editorially crafted product page, reassuring cart, single-page checkout.
4. Configurable retention (30 days to 5 years) : payment (Stripe, PayPal, Lyf Pro, bank transfer), carriers (Mondial Relay, Colissimo, Chronopost, DHL, GLS), accounting (Quickbooks, Pennylane), CRM (HubSpot, ActiveCampaign).
5. Product SEO + Schema.org Product (5 days) : granular markup (price, availability, reviews, brand) for Google rich snippets.
6. Testing + training + go-live (3 days) : test orders, admin training (product creation, order management, stock management).

WooCommerce vs Shopify vs PrestaShop — our position

WooCommerce wins on 3 key criteria : (1) long-term costs (no monthly SaaS subscription — you pay hosting ~€30/month vs. €300+/month Shopify Plus), (2) total SEO flexibility (you control every tag, every URL, every schema), (3) WordPress integration (your editorial SEO content boosts your product pages).

Shopify wins on fast start-up and front-end simplicity. PrestaShop has been losing momentum for 5 years. Our default choice: WooCommerce, except in specific cases (very high volume requiring Shopify Plus, or a need for Shopify-native industry features such as subscriptions).

Available for all industries and cities

Our e-commerce solution is particularly well-suited for: restaurants with a direct delivery module, hotels and rentals with a gift voucher/stay boutique, creators and craftspeople, AOC Côtes de Provence wine estates. Serving the entire Var: Toulon, Hyères, Carqueiranne, Draguignan (strong viticulture demand)… See all cities served.