Outdoor hospitality

Campsite website creation — Booking engine, multilingual, anti-platform strategy

Campsites, residential leisure parks (PRL), holiday villages… Recover 30–50% of your bookings direct. Save on Camping.fr / Booking / Camping and Co commissions (15–25%). Multilingual in 4–5 languages, booking engine by pitch.

Do you recognize yourself?

€5,040 in Airbnb commissions per year

15–25% commission from Camping.fr / Booking / Camping and Co on every booking = thousands of euros lost per year.

An outdated site that crashes in mid-July = lost clients + negative Tripadvisor reviews.

No direct booking engine per pitch (chalet, mobile home, lodge, bare pitch) — your guests book through platforms.

A non-multilingual site means losing 40 to 60% of your potential international clientele (Germans, Belgians, Dutch, British, Italians).

No installment payment — a decisive argument in this market with average projects of €800–€3,000.

No channel manager synchronization — permanent risk of double-booking during peak season.

Campsites, residential leisure parks (PRL), holiday villages… The website creation for campsites is the digital investment with the highest ROI for an outdoor hospitality operator in 2026. 260 operators search for a provider every month in France (Ubersuggest data), and France remains the number-one European country for camping with more than 7,600 establishments (Fédération Nationale de l'Hôtellerie de Plein Air, 2024). Our approach for this sector is detailed below.

Why your campsite must reclaim its direct bookings in 2026

The French camping market is today dominated by 4 platforms that charge a commission of 15 to 25% per booking : Camping.fr (15% standard, up to 22% with Premium), Camping and Co, Booking.com (15–18%), Pierre & Vacances (variable commission). For an average campsite with 80 pitches, 60% annual occupancy, and an average spend of €700/stay, that is over €300,000 in commissions collected per year on 1,750 bookings.

post-delivery 30% direct bookings (a goal achievable in 18 months with an optimized site + SEO + email marketing) represents more than €90,000 in margin recovered annually — equivalent to one seasonal employee’s salary plus the full marketing budget. The site and SEO pay for themselves within a few weeks of the season.

Our "Camping 360" method in 5 steps

  1. Platform dependency audit (1–2 weeks) : analysis of your current channel mix (Camping.fr, Booking, travel agencies, direct site), average spend per channel, cumulative commissions, occupancy calendar by season (low/shoulder/high).
  2. Conversion-optimized direct site (3–4 weeks) : booking engine as smooth as Camping.fr (Lodgify, Smoobu, Bookassist, eviivo Suite depending on your profile), professional photo gallery + drone video, FR/EN/DE/IT/NL multilingual minimum, Stripe installment payments (×3 or ×4 at no extra cost).
  3. Integrated Channel Manager : synchronization with Camping.fr + Camping and Co + Booking + Airbnb (mobile homes) + direct site. Real-time availability across all channels, zero double-bookings.
  4. Seasonal long-tail SEO : dedicated pages by type ("family camping with pool [region]", "quiet adults-only camping [region]", "direct beach access camping [destination]"). These queries have low volume on Ubersuggest but convert at 5–10% vs. 0.5–1% for the generic "camping [region]" dominated by platforms.
  5. Post-stay marketing automation : multilingual email sequences (D+1 Google + Tripadvisor + Facebook review request, D+30 loyalty offer, D-180 pre-booking for the next season). Retaining a direct customer costs 5 to 10 times less than acquiring a new one through Camping.fr.

Campsite website creation pricing: what you are really paying for

Public pricing: Custom quote based on scope (48h scoping) for a standard campsite website (delivered in 30 days, FR/EN/DE/IT multilingual, Lodgify/Smoobu booking engine, Camping.fr + Booking channel manager, photo gallery + pitch map), Custom quote based on scope (48h scoping) for a premium package (5 languages, integrated professional drone video, Stripe installment payment, animations & events module). For campsite groups (5+ properties) or holiday villages: bespoke package €8,000 to €15,000 ex-VAT.

Peak-season maintenance: … See our (load testing before each season, 24/7 monitoring with SMS alerts, 4-business-hour support during peak season). Compare this to the €25,000–€100,000 in annual commissions you currently pay to booking platforms — the direct-booking site investment is marginal and self-amortizing within 1–3 months of season.

Available throughout France, expertise in Var and PACA camping

Iliade Digital serves campgrounds throughout France via video call + occasional on-site visits. Our expertise is particularly strong along the Var coast and in PACA, France's premier campground region with Fréjus (top camping department in France), Hyères (Giens peninsula), Saint-Raphaël, Bormes-les-Mimosas, 17,897 residents. See our Var web agency hub (19 cities served).

Camping websites by city in the Var — specialized local pages

Beyond this national page, we have created dedicated local pages with content specific to the market, neighborhoods, and in-demand specialties by city:

Related trades — other sector expertise

Related accommodation activities — specialized pages:

Iliade Digital Pricing

Public rate card, firm prices at quote stage, contractual schedule.

Custom project — personalized quote

This sector (hospitality, accommodation with booking engine, industry platform) requires precise technical scoping: PMS integrations, synchronized calendars, multilingual, payment, compliance. We provide a firm quote after a 30-minute scoping call.

  • From €3,500 ex-VAT — site with integrated booking engine
  • €2,500 to €5,000 per year — business platform or custom application
  • Free scoping call within 48 hours, detailed quote within 5 days.

Request a custom quote

3-installment payment, no fees (30% / 40% / 30%) from €1,500 ex-VAT. First year of hosting included.

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Key features

Everything we include by default

Calibrated for your business — not a recycled generic template.

Booking engine by accommodation type

Lodgify, Smoobu, Bookassist, eviivo Suite. Booking by pitch (chalet, mobile home, premium lodge, bare pitch), high seasonality management, installment payment.

Integrated Channel Manager

Synchronization with Camping.fr + Camping and Co + Booking + Pierre & Vacances + direct site. One unified dashboard, zero double-booking.

Multilingual FR/EN/DE/IT/NL

Specialist human translation for tourism. Currency and date format localization. Truly captures the international clientele booking from abroad.

Photo gallery / drone video

High-resolution pro photos lazy-loaded in WebP/AVIF, ambient drone video, interactive map of pitches and facilities (pool, snack bar, entertainment).

Animations & events module

Real-time activities calendar (evening entertainment, sports, children's mini-club), online registration for paid activities.

Seasonal long-tail SEO

Dedicated pages 'family camping [region]', 'camping with pool [destination]', 'camping with direct beach access' that capture what the platforms don't dominate.

Transparent pricing

Clear packs. No hidden costs.

Choose the pack that matches your stage, pay in 3 installments at no extra cost, get started in 48h.

Starter

To start fast, right, and at a controlled price

From1 290ex-VAT Delivered in 15 days
  • Custom 5-page WordPress site
  • Responsive design (mobile + desktop)
  • Contact form + GDPR
  • Basic SEO optimization
  • Lighthouse 90+ guaranteed
  • 1 month of support included
Next step

Custom

E-commerce, application, business platform

Tutorials Login URL
  • WooCommerce, SaaS, client portal, API…
  • Architecture designed to scale
  • CRM / ERP / payment integrations
  • Custom WordPress plugins
  • Dedicated support + project manager
  • Regular updates
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Peace-of-mind maintenance €49/month

Updates, daily backups, 24/7 monitoring, priority support. No commitment, cancellable at any time.

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Our commitments

Written guarantees, not empty promises

You are buying a website, not a lottery ticket. Every commitment below is written into our quotes.

Delivered in 30 days

Delivery deadline is contractually guaranteed on Starter and Business packages. Otherwise you are refunded.

Verify sources

Before delivery, we iterate until the site matches your vision exactly.

Code fully owned by you

No lock-in: you get back the source code, hosting, and access credentials. You stay in control.

Lighthouse 90+ guarantee

Minimum Lighthouse score of 90 for Performance, SEO, and Accessibility, measured at delivery.

100% France

Team based in the Var. Hosting in France. GDPR compliant by default.

30-day support included

One month of support included after launch for adjustments, training, and questions.

Sector FAQ

Frequently asked questions — Outdoor hospitality

How much can I save in platform commissions on an average campground?

Campsite: 80 pitches, 60% annual occupancy, average spend €700/stay, 18% commission on Camping.fr/Booking = 80×0.6×52×700×0.18 ≈ €314,000/year in commissions. Recovering 35% of direct bookings = €110,000 saved/year. Site pack at a custom quote depending on scope (scoping call within 48h), recouped within 2 weeks.

Do you manage the channel manager with all campsite platforms?

Yes — Lodgify or Smoobu connect natively to Camping.fr, Camping and Co, Booking, Airbnb (mobile homes), Pierre & Vacances, and your direct site. Real-time calendar synchronization. If you use a specific PMS (eSeason, Inaxel, OpenPMS), we integrate it.

How many languages do you recommend?

FR/EN/DE/IT/NL minimum (the 5 major nationalities in French campgrounds). For some regions, add ES (Mediterranean campgrounds) or Polish (Atlantic campgrounds). All translations are done by human native translators specializing in campground tourism.

Can my site handle the load during peak season?

Yes — this is critical. LiteSpeed hosting + Redis cache + Cloudflare CDN, load test before each season (mid-April), 24/7 monitoring with SMS alerts. Site tested to absorb traffic spikes ×20 the average without degradation.

Do you offer installment payments directly on the site?

Yes — Stripe (with deposit guarantee + balance due 30 days before the stay) or Younited Pay (4× interest-free up to €3,000). This is a decisive argument in this market: our camping clients see a +25–40% conversion-rate lift with installment payment activated.

How long to rank for "camping [region]"?

Top 3 on Google Maps in 6–12 weeks with an optimized GBP and 30+ reviews. First page organic rankings in 4–8 months for "camping [region]" (strong Camping.fr/Booking competition). For long-tail combos ("family camping with pool [region]"), results in 2–4 months.

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Your next project starts here.

First consultation free. Custom quote within 48 hours. No commitment.