SEO & local search

The Local SEO, this is the strategy that gets your business on the first page of Google when a prospect types "[your business] + [your city]" on their smartphone. 46% of Google searches have local intent (Google 2023 study). For a business in the Var, this translates concretely into half of the prospects who can find you at no cost — provided you are correctly positioned. Iliade Digital has been running local SEO strategies since 2017 across the entire Toulon basin and beyond.

The 4 pillars of a local SEO strategy that works

1. Technically flawless site : Lighthouse 90+ mobile (95+ for premium markets), schema.org LocalBusiness with GPS coordinates, WCAG AA accessibility, perceived speed under 2 seconds, correct security headers (CSP, HSTS).
2. Multi-level geolocated content : business home page + dedicated pages by city + neighborhood pages where applicable + monthly editorial blog on local news. The "[business] Toulon" page is not enough — you also need "[business] Mourillon", "[business] Vieille Ville", etc.
3. Active Google Business Profile (GBP) : creation/optimization of your listing, weekly professional photos, weekly posts, review management (100% responses within 48 hours), Q&A populated. Google Business Profile accounts for 50–70% of local B2C traffic.
4. Local citations & backlinks : listing in 25 to 35 reliable Var directories (CCI 83, Métropole TPM, Pages Jaunes Pro, Yelp, Foursquare, industry directories), partnerships with local sites (media, professional associations, town halls).

Our local SEO plans

• Local SEO Essential Pack — €590 ex-VAT/month : optimisation technique, GBP actif, 1 article blog/mois, 5 citations/mois, suivi de positions sur 20 mots-clés. Adapté aux marchés peu concurrencés (Carqueiranne, Draguignan, communes < 30k hab).
• Advanced Local SEO Pack — €790 ex-VAT/month : technical optimization, active GBP with professional photos, 2 blog articles/month, 10 citations/month, link building of 1–2 qualified backlinks/month, tracking of 40 keywords. Suited to moderately competitive markets (Toulon, Hyères, Fréjus).
• Pack Local SEO Premium — €1,290 ex-VAT/month : everything in the Advanced pack + long-form content production (1 guide of 2,000+ words/month), local press relations, tracking of 80 keywords. Suited to highly competitive markets or premium positioning (Saint-Raphaël, 4–5-star hospitality, business law).

What results should you expect?

Typical timelines observed across 50+ local SEO projects in the Var since 2017: top 3 Google Maps often reached in 4 to 10 weeks with an optimized Google Business Profile and 10+ properly solicited reviews, target first page on Google for "[trade] + city" within 2 to 6 months for the majority of markets, 6 to 12 months for highly contested queries (Toulon city center, Saint-Raphaël real estate, premium dining). Typical ROI: €3 to €8 in revenue generated per euro invested in local SEO over 12 months.

Local SEO by sector

Our approach is tailored to your sector: restaurants Restaurants, bars, food trucks Label (reducing Booking dependency), lawyers (CNB compliance + SEO by specialty), doctors (CNOM compliance + Doctolib), Content (GBP + job-site photos + service areas). Every sector has its own codes — we know them.

Local SEO by Var city

Our network: 19 Var towns with a dedicated page, local FAQ, high-potential sectors analyzed. Carqueiranne (headquarters), Toulon, Hyères, La Seyne-sur-Mer, Fréjus, Saint-Raphaël, Draguignan… View the full hub.