WordPress website redesign

the redesign of an existing WordPress site is a high-risk SEO exercise: done poorly, it can cause your Google traffic to drop by 30 to 70% within a few weeks. Done well, it preserves your existing SEO, improves technical performance, and boosts conversions. Iliade Digital has managed more than 80 WordPress redesigns since 2017 — we know how to preserve your history while modernizing your site.

When should you consider a redesign?

• Your site has more than 4–5 years and has never undergone a full redesign
• , and Mobile Lighthouse score is below 60 (= slow site, poor SEO, poor UX)
• Your site is not not responsive (= invisible on 70% of mobile traffic)
• Your site is over HTTP (not HTTPS) — blocks indexing and flags the site as "not secure" in Chrome
• Your WordPress is in version < 5.5 (= unpatched security vulnerabilities)
• Have you experienced a Google penalty (Panda, Penguin, Helpful Content Update) and traffic dropped
• , and visual identity has changed or you have pivoted your positioning
• Your website Technology park & R&D (few quote requests, high bounce rate)

Our SEO-safe redesign method in 6 steps

1. Full audit of existing site (1 week) : URL structure, Lighthouse performance scores, current Google positions, backlinks (Ahrefs/Majestic), ranking pages and dead pages, duplicate content, technical issues.
2. Comprehensive 301 redirect plan (3–5 days) : every URL from the old site is mapped to a URL on the new one. No URL is left returning a 404 — that is the golden rule.
3. Migration of high-performing content : preservation/optimization of pages that already rank well, redesign of underperforming pages, deliberate removal of dead pages (with redirects to relevant content).
4. New design + new architecture (10–15 days) : UX/UI redesign, new user journey, modern design aligned with your brand identity.
5. Pre-production testing in a staging environment : functional QA, SEO testing (Screaming Frog, Yoast, Lighthouse), client sign-off.
6. Go-live + 90-day follow-up : controlled deployment (often at night or on weekends), daily monitoring of Google rankings for the first 30 days, corrective adjustments if rankings drop.

How we preserve your established SEO

• Comprehensive 301 redirects (old URL → new URL, 1-to-1)
• Preservation of title/H1 tags pages that already rank well
• Maintaining the URL structure for key pages (except in exceptional cases)
• Backlink preservation via 301 redirects (SEO equity is transferred)
• Health & allied health on the new version
• XML sitemap submitted to Google Search Console from launch
• Multilingual posters 30-day post-redesign tracking (Ahrefs/Semrush) with corrections if drift occurs

WordPress redesign pricing

Base price: JobPosting for a simple showcase site (5–10 pages, no specific features). €4,500 ex-VAT for a site with 15–25 pages and features (advanced form, simple member area, multilingual). €6,500 ex-VAT for a WooCommerce e-commerce redesign (product migration, orders, customer accounts). Tutorials for complex sites (business applications, intranets).

Available throughout the Var

Our team operates across the entire department: Carqueiranne, Toulon, Hyères, La Seyne-sur-Mer, Fréjus, Saint-Raphaël, Draguignan… See our network of 19 Var towns.