Construction craftsmen & manual trades

Website for tradespeople: your order book on autopilot

Plumbers, electricians, masons, painters, landscapers, joiners… A site that brings in 5 to 15 qualified quotes per month, without advertising.

Do you recognize yourself?

€5,040 in Airbnb commissions per year

Your prospects find your competitors when they type “[your trade] + your city” on Google.

Platforms like Travaux.com / Mes Devis take 15 to 25% commission on every lead connection.

You waste time on the phone repeating the same information (service area, indicative rates, emergencies).

Your quote arrives after your competitors' — you end up as the 3rd or 4th choice instead of the first call.

Without visible Google reviews, the prospect hesitates and calls the competitor who has 30.

Word of mouth is no longer enough to scale — you want predictability in your inbound leads.

the website creation for tradespeople building trades is a high-local-conversion investment — 210 tradespeople search for a provider every month in France (Ubersuggest 2025 data). Iliade Digital builds sites for plumbers, electricians, masons, painters, landscapers, pool specialists, civil works, and personal services. Included: a gallery of real completed projects (no stock images), a pre-qualifying quote form (project type, surface area, urgency), Google Business Profile integration with systematic review requests, local SEO on “[your trade] + [your city]” with clearly defined service areas. From €1,290 ex-VAT, delivered in 15 days, top 3 Google Maps in 4–8 weeks on average.

You are tradesperson in the Var (Hyères, Toulon, La Crau, La Garde, Carqueiranne…) or elsewhere in France and looking to turn your website into a quote-generating machine? Iliade Digital builds tradespeople's websites designed for local conversion — not decorative showcases, but commercial tools that bring in qualified projects month after month.

Why a website specific to the craftsman trade?

The trades sector has its own codes that most agencies ignore: urgency (emergency call-outs), precise service area, need for visual reassurance (job site photos), proof of expertise (certifications, RGE), and omnipresent Google reviews. A generic website from a Paris agency does not convert in this context. Our approach is calibrated to these realities: an intelligent quote form that qualifies prospects, a service area map, a job gallery, a call button always visible on mobile, industry-specific schema.org markup (Plumber, Electrician, RoofingContractor as applicable), and aggressive local SEO across every town in your area.

The trades sectors we work with

  • Plumbers / Heating engineers / Air conditioning : emergency repair + new installation. See our dedicated plumber 24/7 page. Client case: PCR Énergie (Hyères).
  • Electricians : residential + commercial + photovoltaic, Qualifelec + IRVE certification. Optimization on "[electrician your city]".
  • Masons Beach spot dining : detailed quotes, before/after job-site gallery, RGE and Qualibat certifications.
  • Painters / Plasterers : interior/exterior project gallery, surface area quote estimator.
  • Carpenters / Cabinet makers : custom creation portfolio, quote request with attached sketch.
  • Landscape gardeners : regular maintenance + content creation, annual maintenance contract.
  • Roofers / Zinc workers / Carpenters : storm emergency, geolocated quote.
  • Tile layers / Marble workers / Stonemasons : high-quality project gallery.
  • Locksmiths / Metal workers : 24/7 emergency, priority click-to-call.

Other neighborhoods in Hyères

  1. Typical results in Cuers: : we map your business, service area, offerings, competitive landscape, and current Google rankings.
  2. Editorial architecture : 5–8 key pages (home + 1 page per service + area + portfolio + contact). Target keywords validated with you.
  3. Design + dev (15–30 days) : custom mobile-first conversion-oriented design, intelligent quote form, Google Business integration, job site photos.
  4. Coworking & shared spaces : GA4 + Search Console setup, monthly lead measurement, SEO adjustments based on actual incoming results.

Iliade Digital Pricing

Public rate card, firm prices at quote stage, contractual schedule.

Pack From Lead time For whom
Starter
To start fast, right, and at a controlled price
€1,290 ex-VAT Delivered in 15 days Custom 5-page WordPress site, Responsive design (mobile + desktop)
Free
The most chosen package — visibility + conversion
€2,490 ex-VAT Delivered in 30 days Custom 10-page WordPress website, Everything in the Starter pack, +
Custom
E-commerce, application, business platform
Tutorials Login URL WooCommerce, SaaS, client area, API… Architecture built to scale

Common add-ons: SEO copywriting (€80 ex-VAT/page) · Team training (€120 ex-VAT/hour) · Newsletter setup (+€290 ex-VAT) · Hosting migration (+€390 ex-VAT) · Existing site audit (€490 ex-VAT)

Ongoing maintenance & SEO: Essential Maintenance €49 ex-VAT/month · Recurring local SEO €590 ex-VAT/month
See the 3 maintenance levels →

3-installment payment, no fees (30% / 40% / 30%) from €1,500 ex-VAT. First year of hosting included.

Request a quote   View all pricing

Key features

Everything we include by default

Calibrated for your business — not a recycled generic template.

Smart quote form

Job type, area, surface, urgency — the prospect qualifies themselves, and you receive a structured brief directly in your inbox.

Direct call button + emergency

With one tap on mobile, the prospect calls or requests urgent assistance. Priority display on smartphone.

Service area map

An interactive map shows your service radius — eliminates out-of-area prospects and reassures those within your zone.

Integrated Google reviews

Your Google Business reviews are displayed automatically on the site, updated in real time. Instant reassurance.

Job-site gallery (before/after)

Dedicated lightbox to showcase your completed work in photos. Visual proof drives 80% of purchasing decisions in the construction sector.

Visible certifications

RGE, Qualibat, Qualifelec, professional liability insurance… highlighted to provide legal and professional reassurance.

Client case study

Our work for PCR Énergie — Plumbing-heating-AC trade website, conversion-first

PCR Énergie — Plumbing-heating-AC trades site, conversion-first

Conversion-focused WordPress site for PCR Énergie (plumber-heating-HVAC specialist): Var (83), 13, 06. Smart quote form, sticky emergency button.

Measured results

  • Mobile-first conversion-oriented WordPress showcase site: clickable phone number prominently displayed at the top of the page (06 01 00 05 93), separate service pages (plumbing, air conditioning, renovation, emergency repairs, maintenance), simple contact forms + quote request forms, clear service areas (Var 83, Bouches-du-Rhône 13, Alpes-Maritimes 06). Full legal compliance (legal notices, privacy policy, cookies, T&Cs).
See the full case study
Transparent pricing

Clear packs. No hidden costs.

Choose the pack that matches your stage, pay in 3 installments at no extra cost, get started in 48h.

Starter

To start fast, right, and at a controlled price

From 1 290 ex-VAT Delivered in 15 days
  • Custom 5-page WordPress site
  • Responsive design (mobile + desktop)
  • Contact form + GDPR
  • Basic SEO optimization
  • Lighthouse 90+ guaranteed
  • 1 month of support included
Next step

Custom

E-commerce, application, business platform

Tutorials Login URL
  • WooCommerce, SaaS, client portal, API…
  • Architecture designed to scale
  • CRM / ERP / payment integrations
  • Custom WordPress plugins
  • Dedicated support + project manager
  • Regular updates
Request a quote

Peace-of-mind maintenance €49/month

Updates, daily backups, 24/7 monitoring, priority support. No commitment, cancellable at any time.

Learn more
Our commitments

Written guarantees, not empty promises

You are buying a website, not a lottery ticket. Every commitment below is written into our quotes.

Delivered in 30 days

Delivery deadline is contractually guaranteed on Starter and Business packages. Otherwise you are refunded.

Verify sources

Before delivery, we iterate until the site matches your vision exactly.

Code fully owned by you

No lock-in: you get back the source code, hosting, and access credentials. You stay in control.

Lighthouse 90+ guarantee

Minimum Lighthouse score of 90 for Performance, SEO, and Accessibility, measured at delivery.

100% France

Team based in the Var. Hosting in France. GDPR compliant by default.

30-day support included

One month of support included after launch for adjustments, training, and questions.

Sector FAQ

Frequently asked questions — Construction tradespeople & skilled trades

How many quote requests per month can a tradesperson's site generate?

Within a 30 km radius of a mid-sized town (10,000–30,000 inhabitants), a well-ranked tradesperson's website typically generates 5 to 15 qualified quote requests per month after 4–6 months of active SEO. Concrete case: PCR Énergie (plumber-heating engineer in Hyères) now receives 12–18 monthly requests, with 60% converted into jobs.

Is it really necessary to publish job-site photos?

Absolutely — it is the #1 conversion driver on a tradesperson’s website. Prospects want to see your real work, not stock photos. Take simple before/after shots on your smartphone (in good light), we optimize them and integrate them into a professional gallery. Minimum 20 photos recommended.

How do I optimize my Google Business Profile?

8 essential points: (1) optimized description with your trade + target city, (2) primary + secondary categories, (3) service areas, (4) weekly job-site photos, (5) Google Business posts every week, (6) review request to every satisfied client, (7) response to ALL reviews (positive and negative), (8) Q&A filled in. The Premium SEO Pack includes all of this.

Does the site need to be mobile-first?

85% of a tradesperson's website traffic comes from mobile (prospects search when an emergency arises). The site must therefore be mobile-first: sticky call button, ultra-short form (3 fields maximum), load time under 2 seconds. On all our packages, mobile-first is non-negotiable.

How many pages does a tradesperson's site need?

5 to 8 pages is sufficient and outperforms 30 poorly populated pages. Typical structure: Home, Services (1 page per main service, e.g. emergency repair, installation, renovation), Projects (gallery), About / team, Service area, Reviews, Contact / Quote. Starter Pack at €1,490 covers 5 pages.

How to appear in Google’s “local pack” (3 results with map)?

The "Google Local Pack" is the holy grail for tradespeople: 70% of clicks go to it. 3 criteria: (1) complete and active Google Business listing, (2) numerous and recent reviews (15+ ideal), (3) NAP consistency (Name-Address-Phone) across website + Google listing + directories. Our Premium local SEO package addresses all 3 — visible results in 2–3 months.

Start a project

Your next project starts here.

First consultation free. Custom quote within 48 hours. No commitment.