Mason website creation — Project gallery, pre-qualified quote, local SEO

Masons, structural contractors, individual house builders… The website creation for masons is today a high local-conversion investment — 260 construction tradespeople search for a contractor every month in France (Ubersuggest data 2025). It is also the only serious way to capture energy renovation markets (MaPrimeRénov’, CEE, eco-PTZ) that now require RGE-certified companies with proven digital visibility.

Why your mason's site must show your real job sites (not stock photos)

The private individual looking for a mason in 2026 no longer trusts sites with Pexels or Unsplash stock photos. They look for tangible visual proof : real before/during/after shots, geolocated (their town or nearby), with precise technical descriptions (materials used, project duration, area covered). The project gallery is the #1 element that determines whether contact is made, ahead of the quote and certifications.

For the energy renovation market, the certification RGE Qualibat (masonry category 1331, 1332, 5111 depending on your activity) is mandatory for your residential clients to qualify for MaPrimeRénov' or Energy Efficiency Certificates (CEE). Your website must display this certification in a verifiable way (accreditation number + link to annuaire-rge.ademe.fr), otherwise prospects will go to a listed competitor.

Our "Artisan BTP 360" method in 4 steps

1. Workshop brief (1h on-site or via video call) : type of activity (structural work / renovation / extension / roof raise / pool / terrace / individual house construction), geographic service area, certifications held, available photos, pricing positioning (entry-level / standard / premium).
2. Site build (15 days) : gallery of 20–40 job sites organized by type, pre-qualifying quote form (type of work, surface area, urgency, indicative budget, existing site photos), verified certifications section, pages by service area ("mason [main city]" + 3–5 neighboring towns).
3. Optimized Google Business Profile : creation/optimization, primary category "Mason" + secondary categories (House Builder, General Contractor, Pool Builder if applicable), weekly site photos, monthly posts (recent projects, technical tips), systematic post-project review requests by SMS.
4. SEO tracking + maintenance (ongoing) : monthly addition of 2–3 new jobs to the gallery (keep your photos!), 1 blog article/month on technical topics (natural stone renovation, external thermal insulation, single-storey home extension), ongoing optimization of the Google Business Profile.

Masonry website pricing: what you actually pay

Public pricing: €1,290 ex-VAT for a complete WordPress showcase site (delivered in 15 days), including gallery of 30+ real job sites, pre-qualified quote form, optimized GBP, displayed certifications, admin training (1-hour video call), source code handed over. €2,490 ex-VAT for a premium package with a client portal (online project tracking, dematerialized quotes and invoices, electronic signature). Monthly local SEO: SEO pricing quoted by scope — see our page SEO & support no commitment (30-day notice).

Typical ROI observed among our mason clients: Will my site be fast? generated by local SEO in year 1, building momentum to 10–20 jobs/year in year 2. For an average project value of €25,000 (renovation contract), the site + SEO investment pays for itself in 1 to 2 projects in the first year.

Available anywhere in France, with preferred in-person presence in the Var

Our team based in Carqueiranne primarily serves the Var basin: Toulon, Hyères, La Seyne-sur-Mer, Draguignan Documentary editorial design redesign Fréjus, Saint-Raphaël. For masons outside the Var, we work by video call (the brief can take place on site via WhatsApp Video) + occasional travel for the photo shoot of job sites where relevant. See WordPress websites.

Mason websites by city in the Var — specialized local pages

Beyond this national page, we have created dedicated local pages with content specific to the market, neighborhoods, and in-demand specialties by city:

• Mason website Toulon — Historic center renovation, peripheral construction, RGE Qualibat.
• Masonry website in Draguignan — Dracénie, bastide dining, UNESCO dry-stone heritage.

Related trades — other sector expertise

Other building trade specialties — specialist sites:

• Artisan website creation — Construction hub page — covers all trades.
• Plumber website creation — 24/7 plumber site with emergency geolocation.
• Electrician website creation — Qualifelec, EV charging (IRVE), solar.

Iliade Digital Pricing