Web push notifications
Notify your visitors even when they are not on the site. Native browser subscriptions, segmentation, A/B testing.
5 min read
Marketing & SEO
Internal relevance algorithm
Recommend the most relevant content: similar, complementary, trending. Personalization per user.
Beyond the basic 'related products': an algorithm that combines similarity (taxonomies + text), user behavior (views, clicks, purchases), and global trends (trending), to propose the most engaging content to each visitor.
Core of flixeo.fr to maximize the discovery of relevant content.
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- Multi-criteria similarity score
- Anonymized behavior tracking
- Boost "trending" (popular last 7d)
- Profile-based customization
- Per-user cache
- A/B testing of strategies
- Relevance dashboard (CTR, duration…)
Technologies used
PHP + algorithm + cache
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