PCR Énergie — Plumbing-heating-AC trades site, conversion-first
Conversion-focused WordPress site for PCR Énergie (plumber-heating-HVAC specialist): Var (83), 13, 06. Smart quote form, sticky emergency button.
The challenge
PCR Énergie is a multi-service tradesperson (plumbing, heating, air conditioning, bathroom renovation, emergency repairs) who wanted to improve local visibility in Var (83) / Bouches-du-Rhône (13) / Alpes-Maritimes (06) and make it easier for clients to get in touch for urgent requests (mobile-first, direct phone access).
Our solution
Custom mobile-first WordPress site focused on fast contact. Architecture built around dedicated service pages for local SEO (intent queries: "plumber + city", "heating engineer + city", "emergency AC repair"). Visible phone CTAs, short forms to minimize friction. Asset optimization (caching, images, lazy-load) to prioritize mobile performance (clients in urgent situations). Structured and scalable local SEO foundation.
PCR Énergie (Patrice Carini) is a multi-trade craftsman based in the Var, working in plumbing, heating, air conditioning, bathroom renovation, and emergency repairs. Mobile-first WordPress showcase site oriented toward fast contact.
Project context
PCR Énergie is a multi-trade contractor (plumbing, heating, air conditioning, renovation, emergency repairs) that wanted to increase local visibility across Var (83) / Bouches-du-Rhône (13) / Alpes-Maritimes (06) and streamline contact for urgent requests (mobile-first, direct phone access).
Features delivered
- Clickable phone number prominently displayed at the top of the page — 06 01 00 05 93, accessible on every page.
- Dedicated service pages — plumbing, air conditioning, bathroom renovation, emergency repair, maintenance.
- Quote request form — short, with no unnecessary friction.
- Clearly defined service areas — Var (83), Bouches-du-Rhône (13), Alpes-Maritimes (06).
- Local SEO structured by service — pages optimized for "plumber + city", "heating engineer + city", "AC repair".
- Mobile-first — absolute priority on mobile performance (clients in emergency situations).
- Full legal compliance — legal notices, privacy, cookies, terms of sale.
PHP + OAuth 2.0
Custom WordPress with a lightweight mobile-optimized theme, secure forms, asset optimization (cache, images), and a scalable SEO structure built around your services.
What makes this project unique
A site that owns its mission: be found locally, show what we do, make the phone ring. No fluff. Conversion comes through simplicity and fast access to direct contact.
What we achieved
- Mobile-first conversion-oriented WordPress showcase site: clickable phone number prominently displayed at the top of the page (06 01 00 05 93), separate service pages (plumbing, air conditioning, renovation, emergency repairs, maintenance), simple contact forms + quote request forms, clear service areas (Var 83, Bouches-du-Rhône 13, Alpes-Maritimes 06). Full legal compliance (legal notices, privacy policy, cookies, T&Cs).
Technologies used
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