Iter Formation — Site redesign + identity for a professional training center
Full redesign (WordPress site + visual identity) for a professional training center in Le Mans: management, IT, office software, sales/commerce.
The challenge
Complete redesign of a professional training center in Le Mans: the old site no longer reflected the level of expertise or the full catalog (Management, IT, Office Software, Sales/Retail). Repositioning, identity modernization, clear catalog structure, and conversion optimization (quote requests, enrollments).
Our solution
New custom WordPress site with architecture organized by training domain, detailed training pages (program, duration, audience, prerequisites, funding), and qualified contact forms. Visual identity refresh around the existing logo (blue mountain + orange sun): color palette, typography, templates. Local SEO + professional training, Qualiopi, GDPR, accessibility.
Iter Formation is a professional training center based in Le Mans, specializing in management, IT, office software, and sales/commerce. Iliade Digital handles the complete site redesign and visual identity refresh to support the organization's repositioning.
Project context
The former iterformation.fr site no longer reflected the training center's level of expertise or its course catalog. A full redesign was requested: a new conversion-oriented WordPress site (quote requests, registrations), a clear catalog structure by domain (Management · IT · Office Software · Sales/Retail), and a modernized visual identity built around the existing logo (blue mountain + orange sun).
The solution implemented
New custom WordPress site with a training domain architecture, detailed course pages (curriculum, duration, target audience, prerequisites, funding), qualified application forms, and a dedicated contact page. Identity refresh: logo variations, color palette (warm orange + cyan blue), typography, print and web templates. Local SEO for Le Mans + professional training, Qualiopi compliance, GDPR, accessibility.
The result
Redesign in progress. Delivery scheduled for 2026. Site redesigned around manager / employee / entrepreneur journeys, with a complete catalog by domain, qualified contact capture, and a brand image aligned with the center's premium positioning.
What we achieved
- Site redesign + identity in progress, delivery planned for 2026. Site reimagined around manager / employee / entrepreneur journeys with a full catalog by domain and qualified contact.
Technologies used
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