Coralie Rauch — Professional photographer portfolio, multi-studio
Wix → WordPress redesign for a professional photographer (maternity, newborn, family, wedding). 2 studios (Cuers + Drôme), training sessions, gift cards, private client portal.
The challenge
Coralie Rauch wanted to migrate from a Wix site to a higher-performing, better-ranked WordPress solution, in order to gain local visibility for her photography services (maternity, newborn, family, wedding, corporate) and position her brand toward a more premium clientele.
Our solution
WordPress redesign with a minimalist, image-first design optimized for visuals. 8 dedicated service pages with pricing and specific galleries. Local SEO architecture (keywords: "photographer + Var city", long-tail by specialty). Media optimization (progressive compression, lazy loading) to maintain a strong Lighthouse score despite rich visual content. Qualified contact form by service type.
Coralie Rauch Photographie is a professional multi-studio photographer operating in the Var (Cuers and surroundings). Full redesign from a Wix site to a WordPress portfolio solution with 8 distinct services and transparent pricing.
Project context
Coralie Rauch wanted to pivot from a Wix site to a more powerful, better-ranked WordPress solution in order to gain local visibility for her photography services (maternity, newborn, family, wedding, corporate) and position her brand toward a higher-end clientele.
Features delivered
- 8 distinct photographic universes — Maternity (from €250), Birth / Wrapped Bath (€200), Baby & Children (€150), Family (€250), Mother/Child Breastfeeding (€250), Woman/Business, Wedding, Corporate.
- Transparent "from" pricing — each service page displays its pricing entry.
- "Award-winning Photos" gallery — selection of award-winning works highlighted for credibility.
- Minimalist photo-first design — refined typography, layout that lets the image speak.
- Qualifying contact form — pre-qualification by service type.
- Architecture by “experience” — progressive compression, lazy-loading to preserve performance.
- Direct access — keywords “photographer + city”, long-tail by specialty (maternity, breastfeeding…).
PHP + OAuth 2.0
Custom WordPress (migrated from Wix), theme optimized for image performance, ACF for service management, mobile Lighthouse optimization.
What makes this project unique
A redesign that completely repositions the brand: breaking free from Wix dependency, performance gains, and a clear SEO structure that showcases each of the 8 specialties. The image-first design puts the portfolio to work at full capacity — which is the only argument that matters for a photographer.
What we achieved
- Full WordPress redesign migrated from Wix. Minimalist photo-first design. 8 distinct photography universes with transparent "from" pricing: Pregnancy (€250), Newborn (€200), Baby/Children (€150), Family (€250), Mother/Child Breastfeeding (€250), Woman/Business, Wedding, Corporate. “Award-winning photos” gallery highlighted for credibility.
Technologies used
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